Times are constantly changing. Strategies and tactics that worked 10-years ago, may no longer be effective in today’s industry. When it comes to marketing, it’s all about being heard. And, in a noisy world like ours, how can we ensure that we don’t get left behind?

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In this episode, I invite Mark Schaefer back onto the show to discuss his upcoming book, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life, Against All Odds. Tune in to hear why he decided to write the book, his experience with writing during a pandemic and also the people in Mark’s life he considers to be his true mentors.

Episode Timestamps

[04:34] - Mark’s experience with writing a book during the pandemic
[09:25] - How to be heard in a noisy industry
[13:46] - Why we have the ability to provide opportunities for other people
[17:42] - The board of directors in Mark’s life

Essential Learning Points From This Episode

Why Mark wanted to include emotion and real feeling to his book whilst writing it during a pandemic
The importance of momentum and Marks’ advice on how to keep it going
Mark reflects on the people in his life that have had a huge impact on him
Why every entrepreneur needs a mentor

Important Links & Mentions From This Episode

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