Episode 65 | Retention Lessons From U Beauty’s AJ Patel And Sticky Digital’s Nikki Tooman You Need to Steal

This week, I sat down with two of the sharpest minds in the retention and CX space to talk about what really drives long-term loyalty—especially in the skincare and wellness world.

We get into subscriptions, lifecycle marketing, cancelation logic, and why the prettiest packaging in the world won’t save you from bad UX. AJ shares how U Beauty builds obsession-worthy routines (with zero fluff) and Nikki breaks down why your “other” cancel reason is a goldmine of insight.

If you’re building a brand with high repeat potential, scaling retention ops, or just tired of running in circles with your post-purchase strategy—this one’s a must-listen.

🎧 Listen now on flexible CX, smarter subs, and retention that actually hits.

📲 Follow Nikki:

LinkedIn: linkedin.com/in/nikkitooman/

Instagram: @nikkdoll

📲 Follow AJ:

LinkedIn: linkedin.com/in/aj-patel-ecommerce/

📲 Follow U Beauty:

Website: ubeauty.com

Instagram: @ubeauty 

📲 Follow Sticky Digital:

Website: stickydigital.io

Instagram: @stickydigital

📢 Big shoutout to Recharge for letting us run wild at ChargeX for this episode!

👋 Enjoying Above the Fold?

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Connect with Jess on:

LinkedIn: linkedin.com/in/jess-cervellon

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