The Leadership in Insurance Podcast - Insurtech & Innovation From Niche to Mainstream: Parametric Insurance at Scale : An Interview with Samuel Broomer, President, Embedded Parametric Solutions at NormanMax Insurance Solutions
On this week’s episode of The Leadership In Insurance Podcast, I sat down with Samuel Broomer, President of NormanMax Insurance Solutions, to explore how parametric insurance is reshaping the industry and what it means for carriers, agents, and customers alike.
From its early applications in Sub-Saharan Africa to its role today in addressing protection gaps across the U.S., this episode dives deep into how parametric solutions are transforming the insurance landscape.
💡 In this episode, we cover...
✨ The evolution of business meetings & podcasting – how virtual formats and informal storytelling can help build stronger industry connections.
🏢 The NormanMax journey – how an MGA backed by Lloyd’s Syndicate 3939 is delivering innovative parametric products for flood, earthquake, and hurricane risk.
⚖️ Challenges in the middle market – why homeowners and SMBs remain underserved, and how rising deductibles and complexity create barriers to adoption.
🔗 Embedding parametric into traditional cover – the opportunity to integrate parametric triggers with indemnity policies to enhance protection and scale adoption.
💻 Tech vs. fundamentals – why technology should serve the customer experience and efficiency, without overshadowing core insurance principles.
⚡ Transforming the claims experience – how parametric features can deliver clarity, speed, and transparency when customers need it most.
🌍 Strategic advantage of Lloyd’s – how global reach, capital strength, and brand credibility enable innovation and market entry.
📚 Consumer education – the need to simplify messaging and distribution to drive broader adoption of parametric solutions.
This episode is packed with insights for anyone passionate about innovation, customer experience, and the future of insurance. Give it a listen via the links in the comments below 👇👇 👇 👇
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