Episode 316: Consumer Testing

Tessa Schilaty, a consumer testing expert for breweries, shares invaluable insights into how small breweries can harness consumer feedback to refine their products. She emphasizes the importance of engaging with customers through simple surveys and acknowledges the emotional aspects of consumer behavior. Tessa discusses best practices like blind taste tests and the need for diverse sample sizes to reduce bias. With clear objectives and effective data collection strategies, breweries can drive innovation and ensure greater brand loyalty from their patrons.