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Master Brewers Podcast
Episode 316: Consumer Testing
Sep 9, 2024
Tessa Schilaty, a consumer testing expert for breweries, shares invaluable insights into how small breweries can harness consumer feedback to refine their products. She emphasizes the importance of engaging with customers through simple surveys and acknowledges the emotional aspects of consumer behavior. Tessa discusses best practices like blind taste tests and the need for diverse sample sizes to reduce bias. With clear objectives and effective data collection strategies, breweries can drive innovation and ensure greater brand loyalty from their patrons.
40:50
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Quick takeaways
- Consumer testing empowers breweries to align their products with customer preferences, fostering brand loyalty through direct consumer engagement.
- Various methods, from informal chats to formal preference testing, enable breweries of all sizes to gather actionable insights from consumers.
Deep dives
The Importance of Consumer Testing
Consumer testing is essential for breweries to understand their customers and create products that appeal to them. By actively engaging with consumers, breweries can gather feedback on what flavors and characteristics they prefer, ultimately guiding product development. This process fosters brand loyalty, as customers appreciate having a voice in the creation of the products they enjoy. The insight gained from consumer testing not only enhances product alignment with consumer preferences but also builds a stronger community around the brewery.
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