The Sunday Times’ tech correspondent brings on Amber Atherton, founder of Zyper, to talk about brand “super-fans” (4:45), finding them (6:55), starting as an intern at Vogue (7:35), starting her first company in her teens (8:30), moving to California for Y Combinator (11:20), why super fans are important (12:55), the problem with influencer marketing (15:35), why rampant online fakery is good for Zyper (19:45), being anti-influencer (21:45), creating brand “clubs” (23:00), starring in Made in Chelsea (26:10), leaving the show (30:25), the wild ride of fame (31:05), and transforming into a remote-only company (33:35).

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