Episode 155: Russ Wilcox - Partner, Pillar VC

To kick off the new decade we have an amazing episode for you today that has everything a great Hollywood movie should have - a groundbreaking idea that changed our lives, a team of risk-takers, the dramatic ups & downs of building a company to the point of potential failure, and of course... the heroic outcome. I’m talking about the story of E Ink and my guest today is Russ Wilcox, Partner at Pillar. Russ is a venture capitalist these days, but he was a Co-Founder of E Ink and later on, he led the company as its CEO and growth to $200M in revenue. E Ink commercialized electronic paper which was invented at the MIT Media Lab and was the technology that changed how we read, as it made the Amazon Kindle and lots of other devices a major success. Russ and I get deep into the weeds of this story which is ultimately a 15 year journey that ended in a very successful acquisition. In this episode of our podcast, we cover: * Russ background story. * How E Ink got started and the early days of the company. * The story of how the first launch of their product was a failure, but somehow this failed product ended up on Jeff Bezos’ radar. * Scaling the company and what the Oprah effect can mean. * Why Russ decided to become a venture capitalist and all the details behind Pillar and the type of investments he is making. * Advice for founders who are looking to commercialize technology. * And more! If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.