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TikTok Lets You Filter Out AI Voices and Videos

Nov 21, 2025
TikTok's new setting allows users to filter out AI voices and visuals, aiming to enhance the authenticity of their feeds. The shift from user-generated to AI-generated content has sparked discussions on how to manage AI's influence on the platform. With new tools for content control and the introduction of invisible watermarks, TikTok is tackling the challenge of AI detection. The conversation highlights the importance of user preferences and the push for AI literacy as technology evolves.
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INSIGHT

User Control Over AI Content

  • TikTok introduced an AIGC slider so users can control how much AI-generated content appears in their feed.
  • This shifts curation power from engagement signals to explicit user preferences.
INSIGHT

Hard-Coding Feed Preferences

  • TikTok's algorithm historically amplifies what you engage with, which can create feeds full of content you dislike.
  • The AIGC control lets users hard-code preferences independent of past engagement signals.
INSIGHT

AI Videos Spread Everywhere

  • AI-generated videos are proliferating across platforms and are being exported and reshared broadly.
  • Many viewers initially believe these realistic fakes are real, which raises misinformation risks.
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