Embracing the Upside: The Culture of Impact at Facebook

Facebook's culture emphasizes the impact individuals have on the company every six months. This focus on upside is beneficial during the exploration and expansion phases, but it creates challenges during the extract phase, where there is more to lose. Employees are incentivized to prioritize the positive outcomes of their work without sufficient consideration of the downsides. This can lead to decisions that prioritize personal success over ethical considerations. Facebook needs to shift its focus from impact to the quality of decision-making to ensure that thoughtful decisions are rewarded.