Gretchen Gordon | How to Sell More at Higher Prices

Our guest this episode is Gretchen Gordon, award-winning sales management blogger and dynamic speaker. Gretchen started her sales career as a reluctant salesperson but through mentorship, hard work, and perseverance she has become a self-proclaimed “sales nerd” and is widely recognized as a top sales influencer. She is the CEO of Boost Profits, a sales and pricing consultancy firm, and she is here to share some valuable lessons learned from more than 25 years in sales and sales management.

Boost Profits was formed in 2009 in order to help sales teams focus on the role science and data play in elevating revenue and profit through effective price setting. Price can be the quickest way to increase revenue and profit; more impactful in the short run than closing new deals. Gretchen walks through how to price goods and services competitively, including:

• Signs that your prices may be too low or too high
• Demonstrating value to prospective customers
• Strategies for implementing price increases
• And more

Oftentimes salespeople are worried that price increases will drive away customers and that economic downturns automatically require companies to drop prices for goods and services. Gretchen shows us why these fears are often unfounded and how a different mindset will lead to better returns. Tune in now and turn up your profits!