How can businesses adapt and thrive in a world where the consequences of overconsumption and unsustainable practices are becoming all too evident? Join us on this "Predictable B2B Success" episode as host Vinay Koshy sits down with acclaimed author and sustainability expert Simon Mainwaring. In a compelling conversation, Mainwaring reveals the pivotal role that purpose and social impact play in the success of B2B companies.

With current headlines filled with devastating fires, floods, and extreme weather events, it is clear that we are in the "red zone" when it comes to our planet's future. Mainwaring argues that businesses must move away from focusing solely on profit and the next quarter and instead embrace a community-focused approach. By celebrating their stakeholders and positioning their brand as a platform for change, B2B companies can unlock the power of being a movement and achieve a strong bottom-line benefit.

Discover how purpose-driven companies are redefining success and gaining a competitive edge in the market. Mainwaring shares insights into the integration of purpose and profit, the changing expectations of customers, and the importance of maintaining a strong company culture. Prepare to be inspired and gain practical strategies that will position your B2B company for predictable success in today's evolving landscape.

Some areas we explore in this episode include:

The urgent need for businesses to address sustainability and the environmental challenges we face.
The importance of shifting focus from self-promotion to celebrating stakeholders.
The power of positioning a brand as a platform for stakeholders and leveraging it as a movement.
The integration of purpose and profit in business strategy.
Examples of industries transitioning to more sustainable practices and promoting social and environmental contributions.
The changing expectations of customers and the importance of defensibility and a clear purpose for B2B companies.
The importance of maintaining a strong culture to withstand economic shocks.
Strategies for defining and communicating company purpose to engage employees.
The need to moderate news and social media consumption to avoid feeling overwhelmed or disheartened.
The potential for companies that work with the planet to achieve massive success and lead in the future.
And much, much more.

Episode #35- Kristina "The Crystal" Tkach- 5/15/2023