Evolution of Public Information Officers

Robert Tornabene, a senior public communications supervisor, shares his journey as a public information officer (PIO). He highlights the need for effective communication between reporters and PIOs. Tornabene discusses how he transformed the information-sharing process with social media platforms, making it faster and more efficient. He emphasizes the importance of maintaining trust and privacy when dealing with sensitive cases, ensuring that victims are not re-victimized through invasive reporting.