Before Brexit, merchants could sell cross-border into the U.K. and mainland Europe with relative ease. Both belonged to the E.U. It's now more complex and expensive, with separate customs and taxes for each region — unless the shipments come from Northern Ireland.

Through a Brexit exception, fulfillment companies (and merchants) in Northern Ireland can ship to the U.K. and the E.U. with fewer complications. It's been a boon to John Heenan's Belfast-based 3PL, The Distribution Solution.

Host Eric Bandholz met John years ago (pre-Brexit) when Beardbrand sold products in Europe via John's company. They reconnected for this episode, addressing the nuances of selling internationally in the U.K. and the E.U. and how to streamline the process.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/northern-ireland-key-to-e-u-u-k-fulfillment

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com