Building Financial Wellness: Reagan Bonlie on Nudge Money and Credit Unions

Balancing Innovation and Community: Reagan Bonlie on Nudge Money In this episode of The Next Next, Jason Jacobs speaks with Reagan Bonlie, co-founder and CEO of Nudge Money. They discuss how Nudge Money, a financial wellness platform, uses AI to help credit unions better understand and serve their members, particularly focusing on community development and personalized financial advice. Reagan shares insights from his extensive background at JPMorgan Chase and the journey of pivoting Nudge Money's business model. They also delve into the challenges and opportunities in integrating AI in the conservative and highly regulated credit union sector, emphasizing that the technology must add real value without disrupting the human-centric mission of credit unions. 

00:00 Introduction to Reagan Bonlie and Nudge Money 

00:26 The Role of AI in Nudge Money 

00:52 Challenges and Opportunities with Credit Unions 

01:46 Reagan's Passion for Community Development 

02:54 Introduction to The Next Next Show 

03:34 Reagan's Journey from JPMorgan to Nudge Money 

04:17 Nudge Money's Mission and Approach 

04:58 Reagan's Entrepreneurial Background 

05:47 The Genesis of Nudge Money 

08:23 Challenges in the Financial Wellness Space 

09:44 Pivoting to Work with Credit Unions 

13:07 Understanding Credit Union Needs 

17:43 Building and Iterating the Product 

25:03 Leveraging AI in Product Development 

27:12 Navigating Industry Challenges and Opportunities 

28:56 Balancing Compliance and Innovation 

30:25 Leveraging AI for Efficiency 

32:20 Market Perceptions and Realities 

36:42 Strategic Growth and Community Impact 

42:11 Funding and Capitalization Strategies 

45:28 Long-Term Vision and Success Metrics 

49:31 Final Thoughts and Contact Information