Nikki Doucet has the most interesting job in British sport and one of the most difficult. Certainly, everyone in the sports business has an opinion on what the CEO of WSL Football should do to capitalise on the potential of women's professional football in England.

The role wrestles with many of the conflicts and trade offs currently at play across the sports business - open vs closed leagues, sport as entertainment, the anti-DEI lobby vs progressives culture wars, the changing definition of a sports fan in the digital platform era, the role of private investment in leagues and teams. The tenure of her job may be a few years, but the decisions taken will have a disproportionately large impact on women's football for a generation. Some want her to go quicker, to bring in private equity and blow it up. Others want her to focus on the long term, and build with the entire pyramid of women's football in mind.

But what does Nikki Doucet think?

Listen to find out.

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