Branding Matters How to Build a Brand People Actually Care About - Chris Kneeland
Today I’m sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering.
Chris is the first guest to come on my podcast a second time! I’m super excited to have him back to get an update and hear what it takes to build a business people actually care about!
During our chat, Chris and I take a deep dive into cult brands.
Some things we cover include the 8 cult brand principles, how to espouse an aspirational lifestyle, and the benefits of achieving cult brand status, just to name a few.
I hope you enjoy this conversation as much as I did, and hopefully you’ll learn a few things to help you build your own brand.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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