

EP #24 Astro Teller’s AMA: Allocating Resources for Audacious Ideas
5 snips Jan 26, 2023
Astro Teller, CEO of Alphabet's X, The Moonshot Factory, discusses innovative strategies during the Abundance360 summit. He unveils how traditional OKRs fall short for moonshots and the importance of viewing failures as stepping stones to success. The conversation dives into the emotional toll of project abandonment, the cultural shift needed for embracing bold ideas, and the evolution of Google Glass into a professional tool. Teller also emphasizes using pre-mortems to foresee failures and enhance decision-making in audacious projects.
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Pre-mortem Exercise
- Use pre-mortems to anticipate problems and improve projects.
- Ask your team to imagine a future failure and identify potential causes.
Foghorn Project
- X's "Foghorn" project, turning seawater into fuel, was initially killed due to high costs.
- Later breakthroughs in green hydrogen production revived its potential.
OKRs Don't Work for Moonshots
- OKRs are unsuitable for moonshots because they encourage settling for less.
- Moonshots demand audacious goals and flexible experimentation, not fixed targets.