Smart in Public 16 - Interview with Tarla Lambert-Patel, co-founder of Agenda Media & Editor-in-Chief of Women's Agenda
This week the Katies welcome Tarla Lambert-Patel, co-founder of Agenda Media, parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app. In this episode, they discuss the challenges of independent publishing and the importance of addressing women's issues in media. Tarla also shares tips for PR professionals who are looking to pitch and build campaigns around women's issues, curating event content with a publisher that delivers impact, and why International Women's Day shouldn't be the only time your company speaks out to support women.
You can listen to the Women's Agenda podcast here: https://womensagenda.com.au/podcasts
Skippers Paradise:
01:39 - Tarla Lambert-Patel's Journey and Women's Agenda
05:27 - Identifying the Gap: Women's Agenda's Mission
07:43 - The Freedom of Independent Publishing
10:02 - Challenges of Independent Publishing in Australia
12:37 - Impactful Stories and Interviews
15:28 - Navigating Sensitive Topics and Building Trust
17:45 - Working with PR: Building Meaningful Stories
20:22 - The Saturation of International Women's Day
22:27 - Building Brand Partnerships Effectively
27:25 - The Impact of Remote Work on Parents
34:31 - Addressing Women's Health Issues in the Workplace
About Tarla Lambert-Patel
Tarla is the co-founder of Agenda Media - parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app alongside her business partner, Angela Priestley. Across their mastheads, they engage more than a million Australian women every month and have achieved this as a wholly independent, women-owned and run entity. Tarla is also the editor-in-chief of Women's Agenda, Australia's leading online news site championing women in their lives and careers and she co-leads a team of exceptional journalists and producers. Women's Agenda has been in-market for 11 years, and was launched by Private Media in 2012 as a key career resource for women. Since then, it’s been established as a genuine staple in the Australian media landscape, covering everything from business, tech, and politics through to lifestyle, finance and leadership. It is the go-to news source for thousands.
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