How did Barbie and Oppenheimer become a highly anticipated double feature audiences have named Barbenheimer?

This week, Josh and Jamie explore the history behind one of the summer's most anticipated box office weekends. How did a falling out between Christopher Nolan and WBD lead to this weekend's double feature? How have studios done an effective job allowing audiences to be creative and have fun with the film releases – and why shouldn't studios use this weekend as a blueprint?

Show Notes & Resources:

DiscussingFilm's viral tweet

@ULTRAGLOSS/ Trish's tweet

Airbnb Malibu Barbie Dream House

Over 20,000 people buy tickets to Barbenheimer

Margot Robie signs a fan's Barbenheimer shirt

Cillian Murphy endorses Barnenheimer

Entertainment Tonight asks: What should you wear to Barbenheimer?

Credits

Hosted by Josh Chapdelaine

Audio edited and mixed by Josh Chapdelaine

Digital Void Podcast is a production of Digital Void, LLC.

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