The Pipeline Revolution with Maura McCormick Rivera, CMO at Qualified

This episode features an interview with Maura McCormick Rivera, CMO at Qualified. Qualified is the #1 conversational sales and marketing platform for revenue teams that use Salesforce. Maura leads the growth and expansion of the business’s marketing and demand generation efforts. Since joining in 2019, Maura launched three major products, led the development of their brand, and created the Demand Gen Visionaries Podcast. Under her leadership, Qualified has seen record levels of web traffic, follower growth, and pipeline generation.  

In this episode, Maura shares her insights into Qualified’s pipeline revolution, creating thought leadership content to build awareness, and how to keep a pulse on conversations to engage buyers.

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“Everybody wants to interact with one click, chat, voice, video. As companies, we need to shift how we meet with buyers and shift how we generate pipeline." -Maura McCormick Rivera, CMO at Qualified

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Episode Timestamps:

*(04:36) - Maura’s Role at Qualified

*(06:25) - Segment: Trust Tree

*(11:49) - What drives Qualified’s Pipeline

*(15:35) - Segment: The Playbook

*(17:05) - Why content is king

*(21:23) - How to keep the pulse on conversations to engage buyers

*(27:56) - The Pipeline Cloud Campaign

*(35:15) - Segment: The Dust Up

*(37:10) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Maura on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about Qualified
• www.caspianstudios.com