The Evolution of Hip-Hop: A Harlem Native's Perspective

Bevie Smith, a Harlem native, reflects on the early days of hip-hop and its cultural impact. Being from the Bronx's neighboring community, Smith witnessed the birth and electrifying effect of hip-hop. She shares her personal experiences as a young adult immersed in the hip-hop party scene and her later career in fashion and media, connecting artists to brands and introducing them to the industry. Smith has always recognized the power and influence of hip-hop, seeing it as an undeniable music of the people. Despite concerns about the financial exploitation of artists, she is encouraged by the increasing control artists have over their brands and their focus on building businesses.