How AI Is Built

#020 The Evolution of Search, Finding Search Signals, GenAI Augmented Retrieval

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Sep 5, 2024
Doug Turnbull, a search engineer at Reddit and author of "Relevant Search," dives into the transformation of search from keyword basics to advanced methods like semantic search and LLMs. He highlights the ongoing challenges of defining relevance based on user intent and context. Doug also discusses the importance of integrating various search techniques for better results, emphasizing the role of operational concerns in shaping search technology. With insights on the resurgence of underappreciated methods like LambdaMART, he shares how understanding user perspectives can significantly enhance search performance.
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