Optimal Work Daily - Career, Productivity and Entrepreneurship 1796: [Part 2] Freelancer Rates: How to Set Them and Raise Them by Sandra Kenrick with I Will Teach You To Be Rich
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Aug 31, 2025 Explore how freelancers can set their rates with confidence by relating them to income goals and market demand. Discover strategies to elevate your value, eliminate guesswork, and maintain client relationships. Learn why it's crucial to charge what you are worth rather than just copying others. The podcast also emphasizes the importance of portfolio-building and adjusting rates based on skill evaluation and market trends.
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Demand Drives Freelance Success
- If people aren't buying your service, no rate or marketing will save you.
- Match your offering to demand before obsessing over price or hours.
Use Data To Justify Raises
- Document your wins with clear metrics like faster load times or higher conversions.
- Use those facts to justify value-based price increases to clients.
Explain Increases And Leverage Referrals
- Explain why the new rate makes business sense and what's in it for the client.
- Ask for referrals when you've delivered strong results rather than immediately raising long-term client rates.