

How to generate insights, with Chris Kocek
Sep 7, 2023
Learn about the importance of insights in journalism. Exploring the speaker's fascination with human behavior. The rarity and value of insights. Tips for effective brainstorming meetings. The importance of building trust and rapport in the news industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Curiosity about Human Behavior, Advertising, and Meeting the CEO of BPDO
02:13 • 3min
Insights: A Combination of Elements
04:57 • 14min
Generating Insights and Addressing the Issue of Women Pumping Milk
19:08 • 3min
The Power of Insight and Effective Brainstorming
21:42 • 2min
Striking a Balance: Trust and Insight in Journalism
23:30 • 5min