Journalism.co.uk podcast

How to generate insights, with Chris Kocek

Sep 7, 2023
Learn about the importance of insights in journalism. Exploring the speaker's fascination with human behavior. The rarity and value of insights. Tips for effective brainstorming meetings. The importance of building trust and rapport in the news industry.
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Episode notes
1
Introduction
00:00 • 2min
2
Curiosity about Human Behavior, Advertising, and Meeting the CEO of BPDO
02:13 • 3min
3
Insights: A Combination of Elements
04:57 • 14min
4
Generating Insights and Addressing the Issue of Women Pumping Milk
19:08 • 3min
5
The Power of Insight and Effective Brainstorming
21:42 • 2min
6
Striking a Balance: Trust and Insight in Journalism
23:30 • 5min