The Nourished CEO Podcast 10 Lessons Learned from 10 Years of Content Creation
It’s hard to believe that this is the one-hundredth episode of this podcast. I’ve certainly learned a lot while making them. In fact, as someone whose been producing content for ten years, I have a lot of lessons I could share. So for this episode, I want to tell you about some important concepts to help you in your success.
Being Consistent and Comfortable With Content
First, you need to understand the importance of being consistent. If you want to have a successful online business, you have to commit to some form of content creation. Lately, for me, that’s been podcasting. Whatever it is for you, be consistent with your offerings so that clients can rely on you.
You may feel nervous when you put new content out there. I certainly do. However, I’ve learned that this is just fine. It takes a certain degree of discomfort to move forward. This will help build confidence so that you can silence both your inner and outer critics.
I put out a lot of free content. This is important to me because I feel that everyone should have access to my content. Sure, free content is a marketing strategy. However, it can also make a huge difference for people who can’t afford paid offerings.
Being Prepared and Scheduled for Success
Spending some time preparing your material in advance leads to better content. Set some time aside for planning. If you value what you put out there, being prepared is the best way to ensure its quality.
For me, I find keeping a schedule is the key to making this all happen. If I don’t block out time to create, it just won’t happen. To consistently create content, treat it like a regular appointment in your calendar.
Keep It Simple Silly
Just because you’re creating content on a regular basis, doesn’t mean it has to be new each time. Coming up with novel content every time will exhaust you. There’s value in repetition. Just present it in different formats. This reinforces your messages and makes them more accessible to your audience.
The better you know your audience, the easier it will be to create content. Get specific on who you serve and you’ll better understand their challenges, interests, and goals.
As your audience grows, it’s crucial to set up boundaries. You don’t have to share everything. People don’t need to know everything about you for you to be able to help them. So decide what is worth sharing and what’s better left unsaid.
With all this being said, it’s always best to keep things as simple as possible. Take complex topics and communicate them in simple ways. That’s what your audience is looking for. That’s what will help everyone the most.
Which one of these lessons resonates with you? Leave a comment on the episode page!
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
In This Episode
- The importance of consistency [4:15]
- Getting comfortable with a certain amount of discomfort [9:50]
- Ignoring the haters who want to hold you back [15:15]
- How free content is a great way to help everyone [24:30]
- Why you should prepare as much as possible in advance [30:45]
- How a schedule will help get things done [34:40]
- The value of being repetitive [37:50]
- Why having a narrow niche makes creation easier [41:55]
- Establishing the right boundaries for you [45:20]
- Why keeping it simple is best [50:45]
Quotes
“Consistency is the name of the game. I’ve been consistently creating either blogs, podcasts, or social media pretty much nonstop since 2011.” [4:19]
“If you want to have a successful online business, you have to commit to some form of content creation.” [4:53]
“It doesn’t get easier to create content. You just get better.” [9:51]
“It’s better to set aside a regular block of time to create content rather than just posting on the fly whenever you feel like it.” [31:55]
“You can repeat content all the time. It’s not bad. It’s actually a good thing. Repetition helps your clients learn better and understand what you’re teaching on a deeper level.” [41:07]
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