Inclusion and Marketing 34. [BONUS] Practical tips for building a diverse team | Interview on the Billion Dollar Moves podcast
In this episode – Sarah-Chen Spellings and I and cover a lot of topics ranging from what makes marketing truly inclusive, how to focus your efforts by going narrow to reach a wider audience, as well as best practices for building a high-performing diverse team.
About Sarah-Chen Spellings:
Sarah is the co-founder and managing partner of Beyond the Billion (BTB), launched as The Billion Dollar Fund for Women, the world's first and largest global consortium of 100+ venture capital funds and limited partner investors that have now pledged to and are actively deploying beyond US$1BN to be invested into women-founded companies. She also hosts the Billion Dollar Moves podcast.
Here's what we covered in this session:
- Why leaning into diversity can be a growth pillar for brands
- How diversity can be a foundational starting point for building a high-performing team
- What to focus on when working to build a high-performing team that is representative of the people
- Why many leaders struggle to find diverse talent
- How to build a culture that is conducive for team members to share their opinions and experiences
- Why unconscious bias training isn't what moves the dial in building an inclusive culture (and what actually does)
- How to ensure you set yourself up for success in reaching your goals as it relates to your diversity and inclusion goals
Get the episode transcript here
What inclusive brand type are you? Take the quiz to find out. www.inclusionandmarketing.co/quiz
Want to go deeper on how to attract and retain diverse customers and talent? Check out my program Inclusive Brand Academy and see which option works best for you. www.inclusivebrandacademy.com