Business Daily Can you buy your way into a job?
Oct 27, 2025
Giovanna Ventola, founder of the online job-hunter community Rise, shares insights from her journey through repeated layoffs and the challenges of job seeking. She discusses the increasing trend of spending on career coaching and AI tools, while reflecting on the mixed results they yield. Giovanna emphasizes the power of community support over paid services and warns about scams in the industry. With a view on how AI is reshaping the job market, she offers tips for adapting and standing out, focusing on skills and genuine connections.
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Repeated Job Loss Sparked Community
- Giovanna Ventola lost her job three times in three years and began sharing her job-search questions on social media.
- Her posts revealed many others facing the same struggle and led her to create a support community called Rise.
Hundreds Of Applications And Paid Tools
- Keisha Duncan applied to over 200 marketing roles and tracked applications until the count made her feel demoralised.
- She paid for LinkedIn Premium and Canva to improve outreach and CV presentation while doing temporary work and running a YouTube channel.
AI Made Roles More Niche
- The market shifted from candidate-driven to employer-driven, raising competition for fewer, more specialised roles.
- AI is elevating and narrowing some roles, reducing demand for traditional positions.