Second Life Shannon Watts: Author and Founder of Moms Demand Action
Jun 16, 2025
In this engaging discussion, Shannon Watts, founder of Moms Demand Action and author of 'Fight Like a Mother,' shares her journey from corporate communications to grassroots activism. She reflects on how the Sandy Hook tragedy ignited her fight against gun violence. Shannon discusses the challenges of navigating volunteer management and emphasizes the power of collective activism among mothers. She also delves into her book 'Fired Up,' exploring women's journeys to authenticity and the importance of supportive communities in effecting change.
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Prioritize Transparency In Crises
- In crisis communication, prioritize transparency and proactive sharing over silence or evasiveness.
- Being available and honest protects reputations and stops misinformation from spreading.
Stress-Related Eczema Reveals Truth
- Shannon experienced debilitating eczema linked to the stress of an unfulfilling marriage and career.
- Leaving that marriage and stepping back from her career brought relief and set her on a new path.
Sandy Hook Sparks Activism
- The Sandy Hook tragedy sparked Shannon Watts to start Moms Demand Action within 24 hours with a simple Facebook group.
- The group quickly grew as moms across the country wanted to move beyond talking to taking action on gun safety.
