The Best Beauty Products of 2024 + What's Trending for 2025
Dec 9, 2024
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Join beauty experts Carlene Higgins and Jill Dunn as they share their top beauty picks for 2024 and emerging trends for 2025. Discover the latest K-Beauty innovations and the rise of natural beauty principles. They dive into TheraBody's skincare breakthroughs, the influence of nostalgic 90s styles, and luxury gifting ideas just in time for the holidays. Get ready for a lively chat about what’s hot in beauty, including the surprising shift toward Gen X needs and predictions on eye-catching trends like winged eyeliner!
K-Beauty continues to dominate the beauty landscape with innovative, affordable products that emphasize effective skincare solutions.
The podcast forecasts a shift towards beauty products targeting Gen X consumers, anticipating a resurgence of retro trends and evolving shopping innovations.
Deep dives
Overview of Beauty Trends for 2024
The beauty landscape for 2024 showcases emerging trends and innovative products, with a specific focus on K-Beauty. After gaining massive popularity during the pandemic, K-Beauty continues to thrive due to its innovative formulations and affordability, often providing effective skincare routines for under $50. Iconic products like the Josian sunscreen and COSRX's snail mucin essence highlight K-Beauty’s emphasis on hydration and effectiveness, setting a standard in the market. Additionally, 2024 has been marked by a resurgence of blush, with various trends like 'boyfriend blush' gaining traction, illustrating an increased consumer interest in fresh and expressive beauty styles.
Innovative Brands and Products
Several brands stand out for their innovative approaches in the beauty industry, with Makeup Forever and MAC leading the charge as they celebrate 40 years in the business. Both brands have effectively maintained their relevance by consistently providing high-quality products that resonate with modern consumers, such as Makeup Forever's iconic lip pencils and MAC's legendary lipsticks and collaborations. Another noteworthy mention is Ultraviolet, an Australian sunscreen brand known for its elegant formulations and effectiveness, which is soon expanding into the U.S. market. Collectively, these brands represent the fusion of tradition and modernity, ensuring they remain competitive in a fast-evolving beauty landscape.
The Intersection of Beauty and Wellness
The podcast discusses the growing intersection of beauty and wellness, particularly with the expansion of brands like Therabody into the beauty space. Therabody's innovative products, such as the red light therapy and massage tools, focus on holistic well-being by enabling consumers to care for their skin and body at home. The increasing popularity of treatments like lymphatic drainage emphasizes a shift towards self-care as part of beauty routines. This reflects a larger trend where consumers seek effective, at-home solutions that enhance their overall health while providing beauty benefits.
Predictions for 2025 Beauty Trends
Looking towards 2025, the conversation highlights significant predictions regarding beauty trends, particularly focusing on the Gen X demographic. With brands targeting older audiences becoming more prevalent, there is an anticipation for products that reflect the unique needs and styles of women over 40. Alongside this shift, innovations in beauty shopping, such as quick consumer access to trending products, are expected to reshape how beauty brands connect with their audiences. Additionally, retro trends, including 90s makeup styles, are anticipated to resurface, further diversifying the beauty aesthetics in mainstream culture.
Jump inside the makeup bags of beauty gurus Carlene Higgins and Jill Dunn, the co-hosts of the Breaking Beauty podcast and two former beauty editors. They've seen it all and swatched it all and today they're here to tell us the standout products of 2024, the brands making major waves in the industry, and what trends we can get excited for in 2025.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.