What’s the real opportunity behind building online directories? In this insightful interview, Frey Chu outlines how he built multiple passive income streams from niche directories using SEO and strategic content design. TJ and Frey also unpack how these learnings can be applied to local media—especially newsletters.

Frey explains how local directory builders can shortcut growth by scraping data, optimizing for Google, and testing monetization strategies like sponsored listings, lead generation, and ad bundling. He also shares how directories become even more powerful when paired with newsletters or social audiences, as a way to open conversations with advertisers and deliver proven ROI.

This episode is packed with practical insights for anyone interested in local business, media, SEO, or building “boring but beautiful” internet assets that compound over time.

📍 Connect with Frey Chu:

Website: Ship Your Directory
YouTube: Frey Chu
X (Twitter): @freychu

#OnlineDirectories

#LocalMedia

#SEO

#LeadGeneration

#PassiveIncome

#DigitalMarketing

#NewsletterBusiness

#FreyChu

#DirectoryBusiness

#ShipYourDirectory

Leveraging Local Directories With Your Newsletter