Why Brands Need to Look Past Vanity Metrics on Social

Jun 7, 2024

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Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what’s really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta.

Full Episode Details

Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tips for building an authentic brand presence on social media. With a unique background in sales, Kate brings a fresh perspective to brand building on social media. We hear her approach to creating meaningful and real content that reflects her brand voice on LinkedIn and why she chooses to focus on only two platforms for her content.

Kate explains that while it’s easy to get caught up on vanity metrics, social pros need to focus on what really matters – being real and connecting with people. She also recommends finding a niche and keeping your content laser-focused rather than trying to talk to everyone. Hear her thoughts on AI, running events, and how she came to write her book, ‘Muting the Megaphone.’

In This Episode:

2:50 - How Kate moved from sales to social
6:05 - How Kate built her brand methodology
8:30 - The importance of developing a clear brand voice
10:41 - Kate’s advice for focusing on LinkedIn as your go-to platform
12:45 - How she finds balance between her real and professional lives on social media
14:37 - AI’s impact on brand building
18:23 - Why finding your niche is key
20:21 - The importance of knowing what to say no to
21:45 - How to start building your brand on social
24:27 - Kate’s experience of running events
26:10 - Kate’s approach to cultivating her network
27:31 - Kate shares details about her current and upcoming book
31:20 - How leaders who can reflect on what’s holding them back
34:01 - Kate’s top tip for aspiring social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.