Today’s guest is Manny Nijjar, co-founder and CEO of Truu, which is a healthcare-focused IDtech product that’s been involved in one of the most impressive production verifiable credentials rollouts to date. Their platform, alongside a handful of other vendors, helped the largest health system in the world respond to the COVID-19 pandemic—all while Manny was also serving on the front lines as an infectious disease doctor, leading his hospital’s COVID-19 response.

The main takeaway from this episode is that involving end-users in your product development is key. You’ll hear how the biggest barriers for the NHS staff passport were not technology problems but user experience and adoption problems. And as an end-user of his own product, nobody can speak better about these points than Manny. He then breaks down those learnings and how he’s applied them to adjust both the product and go-to-market approaches he’s taking at Truu.

This is an amazing opportunity for IDtech builders to shortcut the trial-and-error process of launching a product, by hearing what worked, what didn’t, and what Truu is doing about it next.

To learn more about Truu or to contact Manny, email manreet@truu.id. Visit Truu’s website at https://www.truu.id/.

Reach out to Riley (@rileyphughes) and Trinsic (@trinsic_id) on Twitter. We’d love to hear from you.