INSEAD Knowledge Podcast cover image

INSEAD Knowledge Podcast

Securing supply chains in an era of turmoil

May 21, 2020
27:37
Even before COVID-19, supply chains were under constant threat from global disruptive events. Demand volatility caused by climate change, trade wars, pandemics, political unrest, etc. stir chaos in the market, as we saw with the waves of panic buying that swept the world along with the coronavirus. Supermarket shelves stripped of toilet paper and other essentials are only the most recent manifestation of the "bullwhip effect", or the amplified impact of relatively small demand changes as they travel through the supply chain. Left to itself, the bullwhip effect can do "horrendous" damage to companies, says V. "Paddy" Padmanabhan, the Unilever Chaired Professor of Marketing at INSEAD. His seminal research about the bullwhip effect has been credited with saving companies billions of dollars every year. Prof. Padmanabhan joins us to discuss how his time-tested insights apply to today's turbulent, uncertain global business climate.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode