My .4 Cents Will "Personality Content" Kill Your Music's Growth?
Aug 12, 2025
James Rhodes, the President and CEO of FiXT Music, shares insights about empowering artists through equitable deals and sustainable careers. The discussion dives into the balance artists must strike between personal branding and music promotion on social media platforms. Rhodes elaborates on the importance of fair profit-sharing, particularly the 50-50 model he advocates. Trends in artist-label relationships and the complexities of the live music economy, including financial challenges in big cities, round out a thought-provoking conversation about navigating today's music industry.
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What Personality Content Really Means
- Personality content means non-music posts that highlight the artist instead of the music.
- That split creates tension: it can build deeper fans or misalign the audience from the songs.
Avoid Personality That Steals Your Music
- Avoid leaning purely into unrelated personality content that can attract followers who don't care about your music.
- Focus personality where it reinforces your musical brand or you risk becoming popular for the wrong reason.
Viral Views Didn’t Translate To Streams
- Dexter and the Moon Rocks posted wildly and hit huge view counts but saw limited streaming conversion.
- Their personality posts got 200 million views but only generated about a million streams total at that time.