The Liquid Lunch Project Inspire Your Buyer with Bruce Scheer
Ready to go to market with a story that sizzles?
Then you’re in luck because on the show today, we have Bruce Scheer, CEO of InspireYourBuyers.com and President of the National Speakers Association Northwest.
He developed his revolutionary Go to Market Narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson, rapidly grow their revenue with their Go to Market Narratives.
And with his book, “Inspire Your Buyers,” he provides a proven, tested model to develop your own compelling Go to Market Narrative that can help accelerate your revenue growth. From targeting the right buyers, learning how to identify the characteristics of an organization that might be a good fit, narrowing down your audience, spotlighting the problem they may not even be aware they have, and helping them envision the outcome if that problem was solved, Bruce’s Go to Market Narrative model will give you the edge (and the sizzle) you’re looking for in achieving your business growth goals.
Episode Highlights:
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How to identify your target audience
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How to develop a strategic narrative
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The 2x motivator for change
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The critical selling step he sees many people skip
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How to have a great selling conversation
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His favorite sales book of all time
Favorite Quote:
“Don’t trust your buyer that they know everything.”
Connect with Bruce:
https://www.linkedin.com/in/bscheer/
Stay Connected:
Connect with Matt and Luigi on Instagram:
@matthew.r.meehan
@luigi_rosabianca
@theLiquidLunchProject
@ShieldAdvisoryGroup.
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