Believe it or not, the number one excuse (after "we don't have enough time to do that") from brand marketers and small business owners as to why they don't consistently post on Instagram is: "we don't know what to talk about, we're not that interesting." This is AFTER they've finally realized that the data overwhelmingly proves that their target audience is in fact on Instagram. So the helpful, strategic and tactical response to their excuse is, let me put something in context for you and show you something cool. 1. The context. If you have a business, you have an interesting value proposition and story to tell against it. If you don't tell that story, then you for sure have frequently asked questions. You have questions that you ask to your co-workers, and you have questions they ask to you, and you have questions that your clients or customers ask about your company or to someone specifically in your company. This needs to be part of your content strategy. 2. The something cool.