#407: The Truth About Employee Performance No One Talks About

Jul 17, 2025

47:11

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Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of “The Relentless Marketer,” to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team.

This episode is a deep dive into the real reasons your leads don’t convert, your ads stop working, and your team underperforms. From coaching culture to marketing psychology to building internal belief systems that scale, this is the mindset reset most fitness entrepreneurs need, but rarely get.

Chapters

(00:00) Introduction

(02:18) Why Average Thinking Is Costing You Growth

(05:40) How to Level Up Your Team’s Thinking

(09:03) Paid Ads vs. Performance Leadership

(13:27) Building a Coaching Culture in Your Studio

(18:50) Marketing That Makes Members Feel Seen

(22:42) What Most Owners Get Wrong About Sales

(27:14) The Power of Internal Belief Systems

(33:01) How to Make Your Team Obsessed with Winning

(38:44) Training for Skill vs. Training for Identity

(45:16) Final Advice for Leaders Who Want More

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🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

🔔 Hit the notification bell so you never miss an episode of The Behind Gym Doors Podcast! Connect with Adam Kifer

Website: https://relentlessmediaagency.com

Instagram: / adamkifer

LinkedIn: / adamkifer