

#68: Ellen Fishbein — Selling Books About Memes
Ellen Fishbein is the co-founder of Altamira Studio, a modern day book publisher specializing in short books. (00:40) Why people still buy books (03:40) How Amazon kept rejecting my book (07:51) Memes as a legit marketing strategy (09:11) "You're an investigative journalist on crack" (10:42) My book marketing strategy (18:52) Do you actually need a personal brand? (23:09) Trying to buy memes.com (26:40) Can AI make funny memes? (29:07) AI for writing: good or bad? (30:41) Using AI to turn book ideas into reality (36:47) We're living in an Ayn Rand novel (44:05) Memes' grip on American politics
Jason Levin is a viral marketer and Head of Growth at Product Hunt. Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Follow Ellen on Twitter
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.