In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns.

In this episode:
- The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters
- The story behind the John Reese $1M-in-a-day sales letter that opened the door to $1M days
- Michel's proven Q.U.E.S.T. formula for writing million dollar winners time after time

Michel is one of he copywriting experts I've studied for the past 15 years and is responsible for some of the biggest breakthroughs in online marketing.

To connect with Michel go to linkedin.com/in/michelguyfortin

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