Talking to Decision Makers with Eileen Fisher

So how do you get to "yes" with business decision makers? Carl and Richard talk to Eileen Fisher about how tech folks can be more effective communicating with folks that aren't in technology but make decisions on what technology to use. Eileen runs through seven key points for talking to decision makers - staying clear of technical jargon when dealing with business people and focusing on the things that matter with those folks. They may think differently than you, but that doesn't mean they aren't thinking - you have to meet them where they are!

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