Stats + Stories
Sizing Statistics | Stats + Stories Episode 310
Jan 4, 2024
Jordi Prats, a guest on Stats + Stories, discusses the issue of sizing statistics in the clothing industry. They explore the lack of representation for larger sizes, the history and inconsistency of sizing, challenges in measuring body proportions, and varied sizing approaches in the fashion industry.
27:29
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Quick takeaways
- Clothing manufacturers often engage in vanity sizing, altering sizes to make them appear smaller and more desirable, leading to confusion and inconsistency in sizing between stores.
- The introduction of standardized sizing for ready-to-wear clothing was influenced by the industrial revolution, World War I, and studies on body measurements, but challenges persist due to human body variability and lack of adherence to existing sizing standards.
Deep dives
The Challenge of Finding Well-Fitting Clothes
The podcast episode explores the difficulties people face when shopping for clothes and the inconsistent sizing standards. A 2008 study revealed that 40% of Spanish women struggled to find well-fitting garments, and other studies suggest that ready-to-wear clothes are designed to fit only 65% to 85% of the population. The podcast discusses the evolution of clothing sizes from tailor-made to proportionality methods and the introduction of size grading. It also touches on the phenomenon of vanity sizing, where manufacturers alter sizes to make them appear smaller and more desirable, leading to confusion and inconsistency in sizing between stores.
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