The Intelligence from The Economist Changing horses mid-streaming? Netflix’s next act
Jul 21, 2021
Tom Wainwright, The Economist’s media editor, dives into Netflix's evolving strategies amid lukewarm quarterly results. He discusses the streaming giant's promising international growth and innovative ventures like gaming and live events. Additionally, Wainwright sheds light on the troubling censorship of LGBT accounts in China, tied to rising nationalism, and reveals how researchers are mapping urban microbial ecosystems to inform public health policies. His insights paint a vivid picture of the challenges and opportunities in today's media landscape.
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Netflix's Shift to International Markets
- Netflix's subscriber growth has slowed, especially in North America.
- International markets are now the key to the company's future growth.
International Growth Strategy
- Netflix replicates its US success internationally by commissioning local content.
- In Europe, it has become the biggest commissioner of new original TV series.
International Pricing Challenges
- Netflix faces challenges adapting its pricing model to different markets.
- They are introducing mobile-only plans in poorer regions like India.