Ride-hailing services such as Grab, Uber and Lyft have captured a disproportionate amount of attention since their respective launches.

It's easy to say this because Spain-based Cabify has fairly quietly gone about its business and created a widely-used service in its home market and successfully expanded to Latin America.

The company was formed in 2011 by Juan de Antonio and has since gone on to raise close to €500 million in capital support.

Cabify has achieved this by attempting to do things differently from its peers in the sector and making a number of strategic moves that have ensured it remains a popular platform for both investment funds and users. 

De Antonio joins us as the latest guest on How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

It's hosted by PhocusWire's editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.

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