What is the “dumb tax”, and how can it quietly destroy otherwise successful businesses?

In this episode, Liberty Ventures' CEO Alexander McCobin sits down with Kurt Luidhardt, co-author of Liberty Spenders, for a candid conversation about decision-making, faith, values, and capitalism done right.

They unpack the concept of the dumb tax, the hidden cost of overly optimistic decisions, ignored risks, and misaligned priorities, and why bad decisions often cost far more than missed opportunities. 

The conversation delves into how faith and values shape better leadership, why consumers are increasingly choosing brands that reflect their beliefs, and how businesses can differentiate authentically without sacrificing product quality. Kurt also explains the data behind Liberty Spenders, revealing why more than 76 million Americans actively want to buy from values-aligned companies, and how brands like Chick-fil-A, Hobby Lobby, Black Rifle Coffee, and Patriot Mobile have built loyal followings by standing for something.

If you care about capitalism, principled leadership, smarter decision-making, and building businesses that align profit with purpose, then listen now to this episode!

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www.libertyspenders.com/free

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