iDigress with Troy Sandidge 132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]
Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!
We dive deep into:
- Why your brand name can be the difference between getting funded or forgotten
- The two ways to create demand (and why most fail)
- How to position your brand for growth without losing cultural authenticity
- The branding mistakes that cost Black businesses capital and credibility
- The power of strategic naming, perception, and Cultural IP in breaking business barriers
Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.
If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.
Listen to Part 1 of our conversation here.
Beyond The Episode Gems:
- Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
- Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
- Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
Support The Podcast & Connect With Troy:
- Rate & Review iDigress: iDigress.fm/Reviews
- Follow Troy's LinkedIn @FindTroy
- Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
- Follow Troy's Instagram @FindTroy
- Subscribe to Troy's YouTube Channel