#332 What Is the Role of Behavioural Economics in Consumer Protection Enforcement? The UK’s New DMCC Act Regime

The UK's consumer protection regime changed early in 2025. How will behavioural economics be used by the UK Competition and Markets Authority (CMA) in applying the rules? Stefan Hunt, partner at Keystone Strategy in London, joins Matthew Reynolds and Matthew Hall to discuss previous consumer protection cases investigated by the CMA and the new regime under the Digital Markets, Competition and Consumers Act 2024. Listen to this episode to learn more about the application of behavioural economics to consumer protection enforcement and how companies should prepare.

With special guest:

Stefan Hunt, Partner, Keystone Strategy

Related Links:

• Keystone, "The UK’s New Consumer Enforcement Regime: What evidence and analysis will be used by the CMA and how firms can respond"
• Keystone, "The Value of Behavioural Economics in Competition Litigation – Reflections Following Le Patourel vs BT", 10 April 2025
• UK CMA speech, "The CMA's approach to the new consumer enforcement regime", 30 April 2025
• UK CMA guidance, "The CMA’s approach to consumer protection", April 2025
• UK CMA guidance, "Unfair commercial practices: Guidance on the protection from unfair trading provisions in the Digital Markets, Competition and Consumers Act 2024", April 2025

Hosted by:

Matthew Reynolds, Huth Reynolds LLP and Matthew Hall, McGuireWoods London LLP