Strictly Business

Pushkin Industries Revs Up Fall Slate with 'The Big Short' Audiobook and Companion Podcast

Sep 5, 2025
Eric Sandler, Chief Strategy Officer at Pushkin Industries, shares insights into the audio studio's creator-first approach. He discusses the re-release of 'The Big Short' audiobook and its companion podcast, reflecting on the lasting impact of the mortgage crisis. Sandler highlights the upcoming series 'The Chinatown Sting' and its themes of social justice, alongside the vital role of quality journalism and engaging storytelling in today’s podcasting landscape. He also touches on innovative business models and the importance of personal brands in audio content.
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INSIGHT

Quality Storytelling Scales Audience

  • Pushkin believes quality storytelling grows audience despite industry changes.
  • Eric Sandler says the medium uniquely makes people feel and absorb complex ideas.
ADVICE

Diversify Formats And Revenue

  • Offer a mix of ad-supported shows and a premium subscription to diversify revenue.
  • Expand podcasts into audiobooks and other formats to reach new audiences.
INSIGHT

Podcast As Development Pipeline

  • Podcasts can act as a testing ground that feeds books, TV, and film adaptations.
  • Sandler describes reversing the pipeline from podcast to print and screen deals.
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