Disruptors Caffeine Cast: Tasks You Can Outsource on Social Media [Business, mindset, entrepreneur, disruptors]
In this episode of TDE Rob explains the tasks that your social media manager should be doing and why each task is important. He also breaks down how you should portion the different types of content up. Find out how you can get the most out of outsourcing your social media by listening to this episode…
KEY TAKEAWAYS
- Give them the job specification, the mission and vision of your business, the key result areas, the income generating tasks and then the other tasks.
- Some of the tasks should be:
- Let them run with the social media that you use the least using an app or software where you don’t have to give them your passwords but can still give them access to your account.
- Get them to repurpose your content that you’re not already posting into. For example, take a FB live video and create other social media posts from that.
- You want them to increase the amount of posting that you already do. E.g. If you post once a week, get them to post once a day.
- Have them set up your own business groups on your social media. It takes time to grow a group so get them to increase the numbers within the groups.
- Use your existing platforms to grow your other existing platforms.
- Have them follow all of the major influencers in your space and model some of their best work. Don’t copy, just model their work.
- Get them to create a content plan for you each day so you know what they need from you and when and what content’s going out where and when.
- They need to be doing keyword and headline research so you know what’s being searched for the most.
- Get them to join all of the other Facebook groups within your industry and connecting with all of the influencers within your niche.
- Your content should consist of about 70% content, 10% personal, 5%-10% pure engagement jacking and 5%-10% selling.
- ‘The truth about entrepreneurship’ is one of the most popular headline within my niche on YouTube. ‘Will make you’ is one of the most engaging phrases on Facebook.
BEST MOMENTS
‘You need to give them access to your accounts.’
‘Don’t think you have to create new content all of the time.’
‘There’s new content within your existing content.’
‘Good artists copy, great artists steal.’
‘Remain unique but model what works.’
‘The purpose of shares, likes and comments is reach. The more you get, the more reach you have.’
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979