Coffee With Cole: The Digital Writing Podcast

Q&A - How To Land Your First Ghostwriting Client

30 snips
Aug 28, 2024
Explore essential strategies for aspiring ghostwriters, from identifying lucrative niches to mastering effective pitching techniques. Discover how to negotiate confidently, target the right clients, and use your personal network to your advantage. Learn when to offer free services to build your authority and how to transition to premium rates. There's valuable insight into striking the right balance between gaining experience and asserting your worth in the competitive digital writing landscape. Tune in for actionable tips to kickstart your writing career!
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ADVICE

Pricing Strategy

  • Always pitch your full price initially, even if you think they can't afford it.
  • Let them consider the offer for a few days before negotiating.
ADVICE

Alternative Pricing Options

  • Offer a discounted rate in exchange for a testimonial or referral.
  • Alternatively, offer free work, a pay-later structure, or a revenue-sharing deal.
ADVICE

Client Targeting

  • Look for clients with businesses, not just large followings.
  • Prioritize those who have been in business longer and whose businesses aren't fully digital yet.
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