We make decisions every day. And in some difficult situations, there are those who avoid making decisions altogether.  Oftentimes, it’s because they worry too much about the outcome or that their choices might lead to failure.

Indecision is a decision in itself.  And it is actually worse than making the wrong decision because it robs you of the opportunity and the chance to learn from your mistakes.

This was one of the things that Daniel Dixon realized as he was growing his real estate business.  He knew that in order to make things happen, he just had to make a decision, get feedback, and then figure out what to do next whether the decision leads to success or failure.

This was the same formula he used when he wanted to control the customer experience by including ancillary businesses for his real estate team. The systems that he put in place weren’t always perfect and he encountered some failures along the way.  But he understands that it’s part of the process, and there’s so much more to learn from your failures than your successes.

Brian Charlesworth joins Daniel Dixon, Owner/CEO of First Step Home Loans & The Dixon Group, as they talk about Daniel’s obsession with creating efficiencies in his business, the importance of coming from a place of contribution, and his passion for providing for the black communities and helping more people of color to get into the real estate space.


Top Takeaways:

(09:15) Daniel’s thoughts on doing expansion teams across the country
(09:39) The biggest thing that Daniel learned that allowed him to grow 
(09:59) How should agents deal with “commission compression”?
(10:23) The importance of having a coach to guide you
(11:26) The one thing Daniel underestimated as he was scaling his business
(14:15) The biggest problem most people have when it comes to failure
(16:27) How knowing their numbers allowed Daniel’s team to constantly make pivots
(19:35) Why agents don’t like to lead generate all day
(23:25) Why you need to call with a purpose when you do your follow-ups
(27:03) What’s great about their team culture
(30:53) How to make your people stay with you longer
(32:11) The value of putting systems in place
(34:30) Daniel’s goal as he continues to grow in the industry
(35:11) What the JLK Foundation is about

Connect with Daniel Dixon

Email: Daniel@DGdenver.com

Instagram: @Dixonsoldit

About the guest:

Daniel Dixon grew up in poverty. Raised by a single mother, they had to use food stamps in order to survive.  Yet despite the circumstances, Daniel found a love for football and eventually grew up to become a good athlete. He dreamed of going to the NFL, but being 5'8" and 195 pounds at that time, he realized that this was not the prototype for NFL athletes.

When he stopped playing football, he felt kind of lost and didn’t know what to do. His best friend was working in pharmaceutical sales and told him that in order to get into that profession, he would need to have a college degree.  This was the reason he went back to college.

In his last semester in college, he was taking 21 credit hours, and seven classes full-time. His son was also a year old so they were really struggling.  He thought to himself that as soon as he gets that diploma, he will get a job and everything is going to be better.  But it didn’t happen.

This became the lowest point and he hated his life.  He remembered saying to himself that he will never be in the same position again and will work his absolute hardest to not have money be a thing that he or his family will ever have to think about. 

Today, Daniel is the Owner/CEO of First Step Home Loans & The Dixon Group. Daniel was able to grow his company from a single agent to a mega team selling more than 900 homes with over $300 Million in home sales. The Dixon Group is now ranked as the #1 KW Real Estate Team in Colorado and in the top 50 KW teams in the United States.