Here’s an unwelcome midlife surprise: one in two women over 50 experience stress incontinence, aka urine leakage. That’s right – if you are afraid to drink water and then laugh, run, sneeze, work out, or, God forbid, sit in the middle row of an airplane, you are not alone. Please meet Aubrey Hubbell, co-founder of luxe, femme care brand Hazel, which is disrupting the billion-dollar urinary incontinence market. We may be decades into adulting, but we are decidedly not into—and not settling—for “adult diapers.” Goodbye Depends, hello Hazel—and hello to a frank, honest conversation on the taboo topic of midlife urinary incontinence.

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Hazel Founder Aubrey Hubbell Brings No-Leak, Chic Disposable Underwear to the Midlife Incontinence Market